‘Sales’ still has a bad rep. We conjure up images of door to door salesmen and store assistants jumping at us the minute we cross the threshold. Online is changing this though. The world of Inbound Marketing (for more on this concept checkout Inbound pioneers HubSpot) has created an online sales environment that puts the customer in the driving seat. The concept hinges on creating so much value and attraction around your offering that the customer is naturally drawn to you. Valuable content creation and a personable brand is integral to Inbound Marketing and your website should be at the heart of all your efforts. So let’s dive in to how you can create a website that sells with heart and is a graceful marketing tool! […]