Facebook Business Page Basics: 4 More Content Tips
Tailoring your Facebook Business Page content is part of the battle in building a great online presence for your business.
We understand that the push from few fans to a few more can be challenging, but don’t give up! Consistency is the foundation of all your content. One piece of advice for better online presence is to simply keep posting to your Facebook Business Page. The social media account with 10 posts will defeat the account with 1*
*not always, but most of the time 🙂
So here are a few tips on how to build what content you do have into shareable, likeable posts:
1) Posting later in the day – this sees slight increase in engagement.
If you think about the average work day, the afternoon lag might involve a little bit of Facebook time. Thus, that’s when you have your posts scheduled to hit. This is by no means foolproof, but the consensus is that the like/share of Facebook Business Page posts goes up in the pm.
2) #Hashtags work on Facebook – same as Twitter.
You’re having conversations across all your social platforms, so why not tie it all together with a hashtag? We tend to use #GetOnTheRightTrack but that doesn’t apply to every single post. Only for certain campaigns and targeted promotions.
Hashtags are a point of confusion for most social media newbies, but it’s a painless way to connect into conversations everywhere. Do a bit of research into local hashtags. See what your competitors have hashtagged and jump on the bandwagon.
Just don’t fill a post with hashtags. That’s weird and people know it.
“Always carry a notebook. And I mean always. The short-term memory only retains information for three minutes; unless it is committed to paper you can lose an idea for ever.”
― Will Self
3) Reply to all comments/likes on your posts – even negative!
Thank the positive and still respond to negative. Remember that you’re on a public forum, don’t get defensive. These comments are as good as immortal, so watch what you say. You don’t want to be the next Amy’s Bakery.
4) Put contact info on cover image – not for the posts, but this will help guide contact to your website/email.
Remember: the contact info can only cover 20% of total size of cover photo. Not sure? Use this tool: 20% Rule