Facebook Business Page Basics: 3 Tips for Page Growth
Just having a Facebook Business Page doesn’t mean you can leave it alone and expect it to build followers.
Let’s use this blog to start with the building blocks of any good Facebook Business Page, the Posts. Here are 3 Tips that you can quickly implement in your next Facebook Business Page post.
- Images do best in terms of shares/likes/comments
(engagement). Share pics of products, destination ideas,
also images not relating directly to sales.
Images have a stronger engagement factor than just plain text. Putting this into context of your business, if you’re launching a new product, be sure to have promotional pictures on hand to upload. And looking towards content generation, just combing through the images on your website will provide posts and posts worth of Facebook Business Page content. Your own website is your best starting place for content. Use what you have right in front of you before looking further afield.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
― Abraham Lincoln
- Starting out – 2-4 posts per day, scheduled correctly, and
staggered throughout day (Facebook’s ‘how to schedule’: https://www.facebook.com/help/389849807718635/).
The word that gets most people here is ‘schedule’. You’d be amazed at the number of businesses trying to post to facebook without the helping hand of scheduling. If you’re among these, then it’s one of our top tips for starting out with Facebook Business Page development. Schedule, schedule, schedule.
- Key-wording your posts –1st word most relevant in search,
decreasing in value thereafter.
Keywording your posts is another very important topic that could (and will) feed a series of blogs about how to get it right. Suffice to say that if you think about it, you’ll be ahead of the rest of the pack already. It’s the same fundamental as gearing your website for SEO, just condensed and bringing in the added value of hashtags. So if you’ve done a bit of that, then you’re good to go. Pick the keywords you want to hit and remember to have them appear as early as possible in the post text.